Hi, iM JOSH!

Over the past five years, I’ve built a freelance business that has generated over R3.5 million in total revenue. not because I’m obsessed with The creative arts and like capturing beautiful visuals (which I definitely do!), but because I understand one core truth about business:

“Business is the exchange of money for solutions.”

And I’ve become very good at delivering solutions through content for the businesses and the brands that i partner with

Throughout my journey, I’ve worked with a wide range of them. from early-stage founders finding their feet, to established brands and corporate teams operating at scale. Across restaurants, lifestyle brands, events, and service-based businesses, one pattern kept showing up consistently:

“The businesses that scale the fastest are the ones that communicate clearly, consistently, and intentionally through their online platforms”

My role has never been to simply “create content.” - i hate the title ‘content creator’

My role has been to help businesses use content as a tool for growth, content that looks world-class, feels premium, and most importantly, delivers real results.

and I am not talking more followers. I am talking about content that:

Makes you money

saves you time

reduces your risk

That focus on results, top class experience, and long-term thinking is the reason my business has scaled to where it is today and why many of the brands I’ve worked with have scaled alongside me.

Interestingly, I rarely do any outreach.

Most of my clients come through referrals, reputation, and a strong network built over time. That wasn’t always the case. Early on, I was sending cold emails, offering photography and videography services, and wondering why nothing was landing.

The shift happened when I stopped positioning myself as a photographer or videographer and started operating as a strategic and creative partner to my valued clients

Today, I work with brands who want more than just content.

They want clarity. Direction. Consistency. Momentum.

Whether you’re looking for short-form video, monthly stills content, or longer-form storytelling, my job is simple:

To help your business get where it wants to go while using content as the vehicle.

If that sounds like what you’re looking for

Then i look forward to our first call together - i even made sure to smile in this photo!